Love them like family, feed them like family.” ® Everything at Blue Buffalo starts with this simple idea.
We think of our dogs and cats as family members, so we believe their food should be natural and healthy. In fact, this was the sole reason for starting the Blue Buffalo Company. When the beloved Bishop family dog, Blue, faced a variety of health issues, Bill and his two sons set out to create a pet food that was made with only the highest quality natural ingredients—the kind of things a family member deserves. Ten years later we have, in many ways, accomplished what we set out to do—help our dogs and cats live happy, healthy lives. And we’re only getting started!
Feeding healthy ingredients isn’t just a trend for us. It’s our history. Since we started in 2003, we’ve always used high-quality natural ingredients with real meat first. Never any corn, wheat or soy. And no poultry by-product meals. It’s been that way since day one for every product we’ve ever created. And it always will be.
Mission: Our vision is to feed all pets the natural BLUE way as the undisputed leader in wholesome, natural pet food.